Shaping boards is a way of life for John Amundson; starting in Southern California in his teens, and then continuing as he made the move to the North Shore of Oahu over 25 years ago. John has shaped everything from surfboards, prone paddleboards, tow-in boards, kiteboards, and now stand up paddleboards. Years of handshaping experience grants John a solid base for transitioning to the modern medium of computer designing, and shaping machines. His first SUP boards were all longboards. Now, a few short years later John's ever evolving design innovations and contributions to the sport cannot be denied.
Early on we learned that paddlers come in all shapes and sizes, with different skill levels and paddling conditions. We strive to build a board for everyone, a board that fits them, and we do this through countless prototypes and test sessions. We work with hundreds of paddlers a year, from local lakes and rivers, to wild ocean beaches across the country. Each design modification is digitally saved, so we can make documented steps forward toward a final product that is uniquely suited for a wide range of individuals. Our goal is to create versatile boards so you can enjoy your time on the water with great gear, and keep coming back for more.
One of the things about SUP boards, is it's hard to see what’s inside. They all look shiny on the rack, so it’s difficult to know what you are getting. This is why it is key to buy from an experienced specialty retailer. Specialty retailers know what brands and technologies are the best for your needs. Our experience in other board sports, allowed us to partner with the best factories, to guarantee a consistent product that would last many seasons. Our specialty waterproof foam core is a key component of our boards. This foam is molded to the exact final shape of the board, thus fitting into the laminating mold with precision. Our vacuum molding process guarantees that your board's skin is thoroughly bonded to the core. Yes, you can find boards which are less expensive. However, we know of no other boards that will satisfy you as much in the long run. As you look through our 2016 line, we are sure you will find the right board for you. It’s your Amundson board, and it rocks!